Arts and Entertainment

What Happens When 6 Designers Re-Imagine The Signage Of Road-Side Stores In Delhi

Your business signage is always a crucial aspect of your marketing campaign and can make or break your promotional efforts. However, an inspiring Brisbane signage does not always translate to an elaborate layout. In fact, sometimes, little subtle tweaks here and there within a signage could mean a huge positive difference. Here is a brief on the re-imagined signage of some road-side stores in Delhi that did much to bring their stores to prominence.

Kamal Store (signage by Shagun Puri)

Dual tones & micro patterns rule the signage here, rendering a retro yet fresh colourful look to the entire layout. The logotype has been kept simple yet solid and has been smartly flanked by cool graphics of the everyday items that the store sells.

Vaishno Dhaba (signage by Abhishek Choudhury)

The minimalist signage design is duly inspired by the humble personality and simple life of Chalittar Mukhiya, the owner of the Dhaba. The patterns and prints have drawn cues from signature colonial intricacies which altogether have rendered a fresh aesthetic look to the overall layout.

Balaji Enterprises (signage by Samya Ghosh)

Inspired by the mighty deity (Lord Hanuman) the logo stands out as a powerful brand mark of the store. It represents a wonderful blend of tradition and modernity, beautifully depicted by its typical pattern of “tilak” and the contemporary FF Mark typeface.

Lalaji Chaat Bhandar (signage by Aarman Roy)

The entire layout has tried to capture the burst of amazing flavours and freshness that this store’s chaats are famous for. Interestingly the fonts have been customized in line with the circular shape of papris, tikkis and gol gappas for a signature look.

Neelesh Disposables (signage by Priya Dali)

Witty puns and clean bright visuals have been aptly used to project the store as a promising harbinger cleanliness. The designer has done a smart job by designing the visuals in line with varied products offered by the shop.

Malra Threads (signage by Manav Dhiman)

The design here weaves the story of making of fabric and the journey of millions of threads that go to create a one. The Latin and Devanagari cues of the logo speak of a beautiful blend of modernity with tradition.